Biggest Brand Winner & Loser of 2004

Wow iPod greatest brand of 2004 - who could have thought of a mp3 player achieving this feat 2 years back.


"They (Coke) have line extended Coke to death and have not had a successful new brand launch in 40 years since the introduction on Sprite." - and still Coke remains the worlds most valuable brand.. So what does this imply - Cokes 'Absolutely Great' past record or the current downfall or both